Film Trailer Conventions

1. Voice overs - used to tell the story and give credit information
2. Stars of the film need to be showcased
3. Key points - sometimes conveyed through titles
4. Conversations between characters - consisting of one liners
5. Dramatic camera angles - used to show events or characters
6. Action - inter spread with actor/ director/ credits on screen
7. Music - plays an important role in creating atmosphere
8. Film title - appears at the end
9. Climatic build throughout the whole trailer
10. Include montage to highlight drama, comedy, and other fast paced aspects of the film

We also researched multi-modal texts to develop a better meaning and knowledge of them, so we can introduce it into our own trailer. They are a feature that create meaning through a powerful combination of different modes of communication, including:

• written text on screen
• spoken language
• moving image
• sound effects
• music