Marketing Plan

As with every film, we have to decided to think about a detailed marketing plan with objectives to raise awareness of our film, create visibility, and engage audience interest. Obviously, we have been concentrating on the creation of a trailer as the main force aiming to see the film. However, there are many other ways to do this such as 'word of mouth' as social recommendation is a key factor to creating 'buzz' and we would want pur audience to be persuaded that this is an especially entertaining and must see film. Both negative and positive interest can be useful as it is argued that there is no such thing as 'bad press' for example, a provocative film will gain high levels of awareness sometimes resulting in the film being seen just to see how terrible, scary or shocking it genuinly is.

Another way of reaching our target audience could be through advertising such as a poster. However, there are often a dozen or more different posters on display in a cinema at any time so we much be vreative and work hard to make each one stand out. Ours should include: a main image or artwork making the film appealing, as well as names of its stars, genre, credits and a tag line.

Film Title

We choose the name "Dazed" to be our title after audience research determined this as the most popular from a list of:

Dazed

Cally

Perplex
Confused
Differences

More Storyline Ideas

Cally is your typical teenage girl who comes from a traditional British family and area, who enjoys hanging around with friends and having fun but there is a new boy at school who she falls for and gets into the wrong kind of crowd. Cally's school and home life start to seem insignificant and her new love interest becomes a bad role model - getting her into lots of different trouble like drinking and stealing. Eventually everything around her begins to spiral out of control, and the couple begin robbing banks together. A sort of 'modern day Bonnie and Clyde'

Mood Board

Storyline Ideas...

Cally is a 17 girl who has had a passion for riding horses, which she has done her whole life. Unfortunately her friends love to party! This means Cally is often smoking, drinking, taking drugs, having sex and staying out late most nights. But what happens then her two worlds collide? Our film follows the life of Cally in a realistic drama showing how her family reacts to her antics and the consequences of her actions. How far can Cally go before a tremendous time turns into a horrifying time?

Grave Encounters

1. Theme - Thriller/horror
2. Cinematography - slow documentary style, shots gradually build up in speed creating tension
3. Lighting - stark, dark, set in the night time, day shots are all natural lighting
4. Editing - long scenes, not many transitions
5. Narrative - Produciton crew for a television show investigate a mental house that has become subject to many paranormal activities
6. Sound -  natural sound, spoken word, diagetic, emphasis on clang and bangs in the mental house
7. Characterisation - crew = not given any personality, see more of them as the trailer progresses

Cloverfield Analysis

1. Theme - Thriller, action, sci-fi, documentary
2. Cinematography - wide shots, so you can see all the action, birds eye view, helicopters etc, special effects
3. Lighting - Dark, mysterious, conceals information
4. Editing - faced paced, quick cuts
5. Narrative - destruction of NewYork, catostrohic atmosphere, sense of serious danger
6. Sound - at first realistic and normal sounds, then later - emphatic sounds, sound cuts out
7. Characterisation - normal everyday citizen