As with every film, we have to decided to think about a detailed marketing plan with objectives to raise awareness of our film, create visibility, and engage audience interest. Obviously, we have been concentrating on the creation of a trailer as the main force aiming to see the film. However, there are many other ways to do this such as 'word of mouth' as social recommendation is a key factor to creating 'buzz' and we would want pur audience to be persuaded that this is an especially entertaining and must see film. Both negative and positive interest can be useful as it is argued that there is no such thing as 'bad press' for example, a provocative film will gain high levels of awareness sometimes resulting in the film being seen just to see how terrible, scary or shocking it genuinly is.
Another way of reaching our target audience could be through advertising such as a poster. However, there are often a dozen or more different posters on display in a cinema at any time so we much be vreative and work hard to make each one stand out. Ours should include: a main image or artwork making the film appealing, as well as names of its stars, genre, credits and a tag line.
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